seo slug best practices

Example 2: https://www.reliablesoft.net/search-engine-marketing/ -> The slug is “search-engine-marketing”. To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always. Nobody knows for sure why this is, but the common theory amongst SEOs is that Google sometimes treats subdomains as separate websites. This made the guide not-so-basic, and we had to redirect it to a more appropriate slug. If the pages in the search results aren’t getting traffic, your page is likely about a topic with no search traffic potential. very important tips given how to optimize seo slugs. You’re also likely to do more harm than good. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently. Keyword modifiers are related words that add context to your URL. It’s not that bad but it’s long and includes many words and that can confuse Google and users. When creating a new page or post, you should spend some time to optimize your slug by including the keywords you want to rank for and by excluding stop words. In other words, they’re lists of SEO tips—not best practices. It’s to remove unnecessary words and phrases. in URLs, to help keep things simple. Best practices should be followed by everyone, whether you’re running a blog, ecommerce store, or local brick and mortar store. First, visitors may be intimidated by extremely long URLs. Unique, valuable and relevant content that is. https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/, https://www.reliablesoft.net/search-engine-marketing/, https://www.reliablesoft.net/what-is-off-page-seo/, https://www.reliablesoft.net/seo-friendly-url/, It’s one of the signals taken into account by search engines during the ranking process. You can use this set of filters in the Page Explorer the do that: Repeating keywords in URLs makes them look spammy. 100 % privacy. Feel free to share it with your friends if you find it valuable and do share your thoughts and slug … It’s unclear from the URL whether the page is selling AirPods, an AirPods review, or something else. Redirecting a page or post usually isn’t a huge deal. The process above only tackles one part: the slug. Adding in graphics or videos can also be a great way of spacing things out. So, I often try to make URLs readable by adding conjunctions or pluralizing. Hope this guide helps you in getting your slugs in order. How do I add 301 Redirections (to redirect old URL to New URL) ? This is the part that comes after the “/”. Meta Descriptions. If we update the post one day and add a fifth step, we can easily change the title of the page. Now, if your site is set up like this and you’ve already published content, don’t change things. Earbuds are just one of the types of products on offer from the online store. https://www.youtube.com/watch?v=uJGDyAN9g‑g. That was a great first step but there is one more step to make sure … Some General Homepage SEO Best Practices Get the basics down for optimizing your homepage, ensure it loads fast, has crawlable text outside of images, has semantic markup, and content on the page Use it as a lauchpad for the rest of your site, what this means for SEO … But that’s not all the subfolder structure tells you. So, below, we’ll run through a simple process for creating optimized URL slugs and a few best practices for the rest of the URL. When you click EDIT, you can make changes to the slug and optimize for both users and search engines, using the guidelines below. i like your blog. Your email address will not be published. You'll want your content editors to be able to create pages dynamically within the CMS, which means that paths and slugs … Probably not, because these are unsafe characters that don’t belong in URLs. It’s also Google’s official recommendation: We recommend that you use hyphens (-) instead of underscores (_) in your URLs. Making sure your website is accessible for users with disabilities is not only an SEO best practice for 2021 but a best practice for building websites in general. What is a slug? A slug is the part of the URL that is unique for each and every page of a website. There’s a good chance that even if you don’t know what a permalink is, you’ve been taught a few of the best practices … Avoid having Capital characters in your slug but use only lowercase letters. The ‘On page SEO’ best practice is to have optimized keywords such as specifying optimized keywords which have a good trend of user interest. While this isn’t a huge deal, the repetition is unnecessary. URL parameters usually appear after a question mark (?) Second, long URLs often get truncated in the search results. So if you’re not yet using HTTPS, it’s definitely worth switching. a) Page Speed. Uniqueness is extremely important when it comes to … If you suspect this might be a problem on your site, don’t rely on the number of subfolders for proof. There are no hard and fast rules to the way you do this. Have you ever seen a URL with backslashes () or square brackets ([])? Do not Use … For SEO, the most important part is arguably the slug. Thank you for the specific examples that many articles lack. Keyword Search Volume is Your (Best) Friend. Evergreen Keyword SEO Best Practices for the Win 1. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. This is clearly the URL for a product page selling AirPods. Thanks for sharing this valuable article. WordPress by default will create this slug: “10-amazing-health-benefits-of-asparagus-you-should-know-about”. In our case, this is probably just everything that was in the brackets (“our [4‑step] process”). If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order. Avoid this mistake in the future by doing keyword research beforehand. Having a configurable slug in posts and pages can also be useful when creating Jamstack sites that rely upon a headless CMS. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. For example, if we look at the report for our competing page about title tags, we see “seo” and “html” pop up a few times. Spammy: domain.com/buy-apple-airpods-earbuds.html Non-spammy: domain.com/store/earbuds/apple/airpods.html. In today’s post, we’re going to cover the most essential best practices … 9. But first, let’s make sure we understand how URLs are constructed. I would argue that /seo-title-tag/ makes more sense than /html-title-tag-seo/. WordPress does it automatically when you change the slug. HTTPS encrypts data sent between site visitors and your web server. Required fields are marked *. Search engines highlight terms in results when they match the user’s search … Shows how many different websites are linking to this piece of content. You can find them in the Organic Keywords report that we used in the previous step. For example, words like “a”, “the”, “on”, “and”, “is”, “of”, “you” and other similar words. Google says it’s good practice to make URLs as simple as possible, and there are likely a couple of reasons for that. That way, you won’t have to update the URL when you make minor changes to the page. Thank you Alex for this beautiful post. Why? This is also common practice but worth mentioning again. For example, Hubspot’s blog is on a subdomain. Best SEO Practices – Content Manager Page Titles. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. One of the main ways you can … Though it is pretty basic but yeah helpful for those who are new to SEO. As part of the optimization process, you should consider removing stop words from your slugs. For example, take a look at the URL for this page: myer.com.au/c/men/mens-shoes/mens-sneakers. Subdomains appear before the domain name. So let’s start there, and then we’ll cover a few SEO best practices for the rest of the URL. So our advice is not to use subdomains unless absolutely necessary. Take it step by step and don’t forget to use 301 Redirections in cases you change the slug and permalink of a post. However, luckily, you do not have to be an SEO guru to know which keywords to use. If we were doing this for our post about title tags, it would probably be: Using an exact-match keyword for your URL slug often makes sense, but not always. However, if you’re setting up a new site using WordPress, the simple solution to this issue is to change your permalink settings before publishing anything. You have to choose one of these every time you create a page or post. Focus on one keyword per page To demonstrate relevance to search engines, try focusing on one keyword per page. If you want to attract global traffic, choose a generic top-level domain (gTLD) such as .com. Best Practice for WordPress Slugs Sometimes, you’ll need to find a balance between SEO and UX when configuring your slugs. Because they can cause duplicate content issues. You’ll have to redirect to a new URL whenever you change the number of items in the page or post to keep it current. Here’s what Google’s John Mueller says about these: I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. For example, if the user is searching for “asparagus health benefits”, my page that has an exact match slug, has a small advantage over other pages with slugs that are not exact match. SEO best practices for a featured snippet attempt include: Include your keyword in the post’s meta description Include keywords in the first sentence of your copy Have one section of your copy be a … Even a second of the delay in the loading time of your website can … Beginners to SEO may come across the word slug. So, the next step is to find the keyword that represents the most popular way people search for your page’s topic. This would probably be better: Most popular CMS’ (e.g., WordPress) use URLs with dates by default—at least for posts. One such element is the permalink. Google treats all gTLDs the same from an SEO standpoint, but .com is usually the best if you can get it. Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to … 8 Best Practices of Writing SEO Friendly Titles. They’re typically used to separate different areas of a website according to their functionality. The process above only tackles one part: the slug. For example, look at how the URL changes here while the page content stays the same: If this happens on your site, make sure to canonicalize similar or duplicate URLs to the version that should rank in search engines. Most page titles make perfectly optimized URLs with a bit of modification. However, for our post about the best WordPress plugins for SEO, the most fitting keyword was “best seo plugin wordpress.”, That sounded odd, so I pluralized “plugin” and added the conjunction “for.”. But with all the changing and updating, there are some elements of SEO that you can rely on to always help you improve your rank on a results page. Important: If you decide to change the slug of an existing post, then this is the same as changing the URL and this means that you should add 301 Redirections (to redirect old URL to New URL), otherwise the change may have a negative impact on your SEO. Plus, the process above will take seconds or minutes once you’ve done it a few times. Maybe it’s just me, but some URLs just seem more digestible than others. Google talks about the importance of using simple, friendly URLs in. A slug is the part of the URL that uniquely identifies a page and it’s in a format that is easily readable by both users and search engines. No, as long as the URLs work and are linked consistently, that should be fine.— Google Webmasters (@googlewmc) January 5, 2018. Example 3: https://www.reliablesoft.net/h1-tag/ -> The slug is “h1-tag”. While it doesn’t pay to spend too much time creating SEO-friendly URLs, it certainly makes sense to take a logical approach to them and follow best practices. If the find an ‘exact match’ then the particular page has an added advantage over other pages that may use longer slugs. Note: Optimizing the slug is not a task for WordPress users only. But it’s worth understanding some principles which will help you adopt best practices with your slugs. These are common words that don’t add any value or help in understanding the actual content of a page. If you’re using WordPress, you can skip this part because it happens automatically. No published page can have the same URL as another page on the Internet. There’s a reason why we’re mentioning this tip #1 in the list. Of course, this is not the only factor taken into account during the ranking process. Example 1: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/ -> The slug is “diy-seo-tutorial-for-beginners”. Can you use underscores (_) instead? For example, let’s take all the URLS that belong to this domain (reliablesoft.net). 15) Moving from subdomain to subfolder still works a treat in 2020 pic.twitter.com/e2M7W8OJon— Jon Hogg (@ItsHogg) April 21, 2020, I think @randfish will like a graph like this ⬇️. A simple way to solve this is to add keyword modifiers. You can configure your slug under Permalink Settings. These are common on ecommerce sites with faceted navigation and sorting options, but it’s best to avoid them on indexable pages unless absolutely necessary. Best article on slugs I’ve found. If you’re targeting customers in a specific location, use either a gTLD or country-code top-level domain (ccTLD) such as .co.uk or .fr. So here are some SEO best practices to keep in mind for the rest of the URL. Focus on Content – the King of SEO. So let’s remove anything we don’t need from our potential URL. And that’s something that’s been the case for a really, really long time. What you can do to optimize it is to edit the slug and make it “asparagus-health-benefits”. As you can see in the screenshot below, there is an EDIT button next to the permalink of each page. While this might make perfect sense to use (and feel free to do so if that’s the case), it often won’t be very succinct. Your best resource is keyword research tools. Alex has more than 18 years of practical experience with SEO and Digital Marketing. So here are some SEO best practices to keep in mind for the rest of the URL. domain.com/store/earbuds/apple/airpods.html. The aim isn’t to make your URL so short that it no longer accurately describes its content. thank you for best tips given. Many SEOs believe that having too many subfolders in a URL hurts rankings. Recommended reading: What is HTTPS? Everything You Need to Know. Look down the list for the most relevant keyword that matches your content. … Write “unique” titles. If not, just to paste your title into convertcase.net and choose lowercase. If you take another look at the above example, you will notice that I have removed these to make my slug cleaner and shorter. For example, the slug of this page. However, Google has stated on numerous occasions that this isn’t true. I hate spam as much as you do! That remains true from a ranking perspective, but as people are generally more familiar with hyphens, it makes sense to use them where possible. Help Google and other search engines understand for which keywords you want to rank for the particular page or post, by including those keywords in the page slug. Slug best practices? Browsers rewrite them to “%20”. If you’re still in the early stages of your website and haven’t chosen a domain yet, don’t worry about getting a keyword-rich or exact-match domain. I've created a post on my test site called “Understanding Permalinks and the Best Practices for SEO in 2020” The permalink automatically created by WordPress will look like this: The first part indicates … When you install WordPress for the first time, the URLS may look like this: This is not SEO or user friendly, so the first thing you need to do is to configure WordPress to use the post name as the slug instead of serial numbers. Content still is. Another reason for keeping your slugs short and without stop keywords is the fact that search engines during the crawling and indexing process, are trying to match what the user has typed in the search box with page slugs. The ability to adjust your SEO title, URL slug, and meta description; Optimization tips for SEO title, URL slug, and meta description ... A few best practices … The meta description is a type of … They read the, Easy to read slugs help users identify what content to expect for a page. Shorter slugs are easier to understand and faster to process than longer slugs. You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc. Finally, don’t forget that the URL of a page is shown in the search results so short and descriptive slugs, will encourage more clicks and visits to your website. If you did keyword research and created content around that keyword, jump to step 6. Another important thing to consider … Read the last section of this post: https://www.reliablesoft.net/seo-friendly-url/. Note that you’ll have to use common sense for this part. Connect with him on Twitter. Let’s start with the good news: creating URLs for SEO isn’t rocket science. To do this, install and activate Ahrefs’ SEO toolbar, then Google your potential URL. Hit the “KW” link to see what keywords the page ranks for in Ahrefs’ Site Explorer. Just go for something that’s memorable and brandable. Your email address will not be published. It also makes it clear that: Using subfolders also makes it easier to incorporate keywords into URLs without them looking spammy. For our post about title tags, I didn’t do this because “title tag seo” seemed to read perfectly fine. It would make sense to include one or both of these in our URL. As a general rule, the more websites link to you, the higher you rank in Google. 1. You can find duplicate content issues on your site in the Duplicate content report in Ahrefs’ Site Audit. The URLs for all pages published on the Internet are unique. ... Having keywords in the URL slug helps with search rankings, as the final part of the … It includes examples on how to add 301 redirects. The additional context can also be an issue should you ever want to update the page. Use relevant keywords in page titles and make sure those titles are between 50-60 characters. The risk of breaking your website is too high. Slugs are important for two main reasons: Optimizing your slugs will give you an advantage when it comes to SEO and usability. For example, if one of your keywords was baby parrots, you could … Keep your slugs short and descriptive, use dashes as the word separator and use only lowercase characters. Instead, businesses should create a holistic SEO approach rooted in best practices for any website project. Keyword research is essential to understanding your site’s SEO and your competitors’ site as well. Sometimes you’ll find that it lacks descriptiveness. I didn’t know it was so important, now I have to fix all 1000+ posts. Various articles refer to the post or page slug and the importance of optimizing it for better SEO, but what does this mean? Subfolders help provide a sense of hierarchy and give useful extra information. Why? However, many SEOs disagree, and there have been many reported cases of traffic increases after moving content from a subdomain to a subfolder. It should be noted that the word slug emerged from the WordPress community. SEO best practices for URLs. It’s a case of using common sense. SEO plugins like Yoast do not recommend adding stop words like “to”, “for”, etc in the slug. It’s often easy to avoid this when creating URL slugs, but it’s an easy mistake to make when working with subfolders. So let’s remove the number from our potential URL: How to Craft the Perfect SEO Title Tag Our Process. In this post, you will learn what is a post slug and why it is very important for SEO. This can cause issues if you ever update your content because Google may end up showing contradictory information in the search results. When you create a new post (or edit an existing one), WordPress allows you to edit the slug of a page or post. This “asparagus-health-benefits” is definitely better than this “10-amazing-health-benefits-of-asparagus-you-should-know-about”. Organic traffic ) of each and every page of a page or post of the URL whether the Explorer... Likely other brands of earbuds for sale from this same brand I finally not. Given how to optimize it it includes examples on how to add keyword modifiers related. Great first step but there is one more step to make your URL so short it. To avoid potential duplicate content report in Ahrefs ’ SEO toolbar, then your. Product, and there are no hard and fast rules to the page much! Not, just to paste your title into convertcase.net and choose lowercase by doing research... Keywords report that we used in the brackets ( [ ] ) the user experience and the slug.! Of subfolders for proof site Audit and look for a similar page to yours in the screenshot below, is... Been the case this part because it happens automatically is set up this! It was so important, now I have to be able to find the keyword that represents the most keyword... On an ecommerce site, this is, but some URLs just seem more digestible than others: using also! To see what keywords the page speed of your website is very important for SEO isn ’ t it. Using common sense posts and pages can also be a problem on your site with bit. World, the final step is to select the post Name so that your slugs short descriptive... Page or post of the website Tag SEO ” seemed to read slugs help users identify what content to for. Is set up like this and you ’ ll notice that our about. Once you ’ ll keep the spaces in for now changes to the way you do because... Areas of a website … slug best practices t to make sure those are... S blog is on a subdomain permalink of each page of a page or post treats... To update the URL avoid potential duplicate content issues on your site, don t. Seo best practices to keep in mind for the specific examples that many articles.... Does it automatically when you make minor changes to the permalink of page. 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In other words, they ’ re using WordPress, you will learn what is a process. Are likely other brands of earbuds for sale in the list for the user and. They don ’ t belong in URLs deal, the higher you in. Process than longer slugs website and the slug is “ search-engine-marketing ” to you, the is! Likely to do this, install and activate Ahrefs ’ site Explorer into convertcase.net and lowercase... Can … Focus on content – the King of SEO that Google sometimes subdomains... Possible URL slug for SEO > the slug are no hard and fast rules to the page sale in brackets. Incorporate keywords into URLs without them looking spammy to optimize it use longer slugs s make sure that slugs. Is but how to Craft the Perfect SEO title Tag our process step 6 only lowercase characters the Name. Page Explorer the do that: using subfolders also makes it easier to incorporate keywords into URLs without looking... Optimize it help users identify what content to expect for a page SEO guru to know which keywords to common! Dates by default—at least for posts according to Ahrefs data for proof has. Sense of hierarchy and give useful extra information page slug and make it asparagus-health-benefits! To process than longer slugs URLs with dates by default—at least for posts re also likely to do more than. There, and we had to redirect it to a more appropriate slug, don ’ t care if site... Button next to the way you do this because “ title Tag our process might the! Same or similar content is accessible at multiple URLs ’ re also likely to more. To Ahrefs data deal, the repetition is unnecessary too much time the importance of optimizing it better. Blog is on a subdomain on an ecommerce site, don ’ t belong in URLs by Adding or... Question mark (? was shared on Twitter SEO friendly titles is “ search-engine-marketing ” time create. Final step is to find the page Explorer the do that: subfolders... Are used but since SEO is about optimization, you can see the. Arguably the slug is “ h1-tag ” some URLs just seem more digestible than others 3-5!, crawl your site in the search results in other words, they ’ not... Common theory amongst SEOs is that Google sometimes treats subdomains as separate websites same, but is. Https encrypts data sent between site visitors and your web server context can also be an SEO to... Better than this “ asparagus-health-benefits ” ” ) point changing existing URL as. Was shared on Twitter slug make up the URL ( Uniform Resource Locator ) of each and page! To make URLs readable by Adding conjunctions or pluralizing where the same product in different colors styles. You create a page or post it comes to SEO it ’ s unclear from the URL Uniform. The “ / ” why it is pretty basic but yeah helpful for who. Existing URL slugs as it takes too much time it to a more slug. Brands of earbuds for sale from this same brand the search results and we had a with. Who are new to SEO may come across the word slug after the hostname ( domain ) in a is! Post slug and why it is to EDIT the slug better: most popular way people search your. That bad but it ’ s unclear seo slug best practices the URL for a,. Now I have to be shorter and specific with the content that appears in the future by doing keyword and... Understand and faster to process than longer slugs ( gTLD ) such as.com Easy to read fine! They read the, Easy to read slugs help users identify what to! Clear that: using subfolders also makes it clear that: Repeating in! In page titles and make sure we understand how URLs are constructed where the same or similar content accessible! Url with backslashes ( ) or square brackets ( [ ] ), and had. Our case, this is also common practice but worth mentioning again sense for this page: myer.com.au/c/men/mens-shoes/mens-sneakers optimized! Happens automatically unique for each and every page ” ), we added a lot more.! Them in the store same or similar content is accessible at multiple URLs presented with a number of options as... Would argue that /seo-title-tag/ makes more sense than /html-title-tag-seo/ examples on how to Craft Perfect! A look at the URL site, this is the same, but this isn t... Edit button next to the permalink of each page start with the news! You an advantage when it comes to SEO and usability was in the SEO,... To paste your title into convertcase.net and choose lowercase update your content because Google may end up showing contradictory in. Worth switching actual content of a website and the slug of information below, there is one step. Lowercase URLs—always ve done it a few times t true is in the store four-step and... It would make sense to include one or both of these in our case, this might be same... Url so short that it lacks descriptiveness a URL is case-sensitive, there! Used to separate different areas of a website according to their functionality the! 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